FriendlySky is proud to support some of the most recognized college bowl games in the country. Our white label technology gives each bowl a fully branded platform where fans can purchase game packages, hospitality experiences, club and suite options, parking, add ons, and more. Everything is sold directly under the bowl’s website and brand, giving fans a seamless and trusted buying experience.
Featured Bowl Partners
- Rose Bowl Stadium
- Allstate Sugar Bowl
- Capital One Orange Bowl
- Valero Alamo Bowl
- TaxSlayer Gator Bowl
- Radiance Technologies Independence Bowl
- AutoZone Liberty Bowl
What Our White Label Platform Delivers
FriendlySky provides bowl organizations with a complete direct to fan commerce solution designed for flexibility, revenue growth, and brand control. Key capabilities include:
- Full package creation and customization – Bowls can build and sell packages that combine game access, hospitality, tailgates, travel elements, donor opportunities, and experiences.
- Interactive seat maps and exact selection – Fans can choose their exact seat, club area, or suite in an intuitive and visually clear environment.
- Suite and premium product management – Support for full suite sales or individual suite seat offerings with complete control over pricing, availability, and group access.
- Add ons and ancillary revenue – Parking, merchandise, hospitality passes, and other enhancements can be offered as individual items or bundled together.
- Mobile first delivery and purchase flow – Fans enjoy a simple path from selection to payment, with instant mobile delivery and a fully branded presentation.
- A fully unified brand experience – Every interaction takes place within the bowl’s identity. From the landing page to the confirmation email, fans never leave the bowl’s brand environment.
Real Time Direct + Distribution for More Revenue
While selling directly on the bowl game’s white label platform and selling directly to their fans consistently drives an average of twenty five percent more revenue for bowl partners, FriendlySky also provides access in real time to reach a much wider audience across trusted distribution channels, all managed from one centralized system.
Why Bowls and Fans Benefit
College bowl games often manage a wide range of offerings beyond traditional seating. FriendlySky brings all of these products together in one cohesive, branded storefront that is easy for fans to explore and easy for bowl organizations to manage.
Organizers gain new revenue opportunities, greater operational efficiency, and complete control over how their products are presented. Fans gain clarity, convenience, and the ability to build their perfect game day with confidence.
Looking Ahead
As fan expectations continue to evolve and demand grows for elevated bowl experiences, FriendlySky remains committed to supporting these major events with technology that strengthens revenue, simplifies operations, and puts the bowl brand at the center of every transaction.
If your bowl or major event is exploring new ways to sell packages, premium sales and fan experiences, we would love to connect and discuss.
